D&D London
D&D London are a group of diverse restaurants, bars and hotels founded in 2006 following a buyout of Conran Restaurants.
About This Project
With venues situated in London, Paris, New York and Tokyo, D&D has become a major player, particularly in and around the capital’s celebrated restaurant scene. Their prestigious portfolio includes restaurants such as Quaglino’s, Le Pont de la Tour, Coq d’Argent and Bluebird.
The Brief
For the brief, we were requested to increase D&D’s brand presence while developing for them a way to directly track a range of metrics including cost and clicks, keywords, average position and more. We were tasked with generating more interest in the business while providing the client with an easy and intuitive way to track the progress.
The Solution
In the beginning, we started off with one of D&D’s restaurants and began by introducing a different type of tracking, including call tracking. We also introduced the dynamic reporting system mentioned above, and through this, the client can now measure important information such as bookings, covers and the total average spent per head.
